An employer having a social media policy should not restrict employees from using social media but rather be a tool to equip employees on how to use social media in the most beneficial manner and to ensure that anything that is said on social media platforms, whether or not it is about the employer and even if it is after office hours – does not bring the employer into disrepute.
Social media can be a highly effective way to increase brand awareness, but only if used properly. The online world is like a double-edged sword. While on the one hand it is very convenient for brands to connect with a world-wide customer base, on the other, it leaves the brand very exposed to criticism and backlas
Social media and the employer-employee relationship With the government effectively creating a temporary criminal offence to fight the spread of fake news and misinformation about COVID-19 on social media and online platforms, a lot of [...]
When downloading social media applications on our devices, we are required to hit that “agree” button, which we hastily do in order to quickly access WhatsApp and read our incoming messages. But, how many of [...]
Anything you share, like or are tagged in on social media may be deemed to show that you agree with what is being said, even though you are not the creator of the original content. [...]
We all know that brands like Adidas, Nike, Fenty and Dior partner up with social media influencers who have credibility in a particular industry and a large following to promote the brand to their followers. [...]
Most (if not all) of our communication is electronic in some form. Gone are the days of paying for a newspaper advertisement or putting posters on lamp posts when you want to sell your old [...]
Although we hear defamation and/or hate speech around us regularly, mostly, we see it on social media. It is almost as if people believe that because they are protected behind a keyboard or a screen, [...]